product design

selected projects from my studies and things close to heart.

Everything you see is entirely made by me unless stated otherwise.

2023

Mossy Bricks

2023

Mossy Bricks

2024

Mycelium

2024

Mycelium

My approach to product design is a mixed bag of traditional design principles and an open mind to where the subject itself leads me. While personal projects are driven by pure curiosity and the potential of materials, interaction and hands-on-discoveries, my serviceable approach is guided by a deep understanding of the subject.


Depending on the services you seek to be taken care of, I will do my best to be aligned with your ideas and expectations. Once we are on the same base, we're good to go!

01

Design — Audit


Deliverables

Status analysis, roadmap and next steps defined in a strategy-workshop


What that gets you…

Clarity on potentials, risks and expected hurdles

Duration — 1-2 Weeks

02

Concept & Strategy


Deliverables

Positioning, concepts & variants (sketch + 3D), selectable options


What that gets you…

A solid idea of what to expect and move on with + a clear view of target customers and position in the industry before investing in the design-phase

Duration — 3-6 Weeks

03

Productdesign


Deliverables

Industrial design including material-options, mock-ups & possible prototypes


What that gets you…

The fully developed idea, down to it's core.

Duration — 2-8 Months

04

DFM Status


Deliverables

DFM-ready CAD designs with technical drawings + direct communication with your manufacturers to iron out any issues


What that gets you…

A manufacturer-ready design fit for production and support in the starting stages of your production

Duration — 4-10 Weeks

05

Corporate Identity


Deliverables

Product identity, key visuals, renderings, pitch decks and launch materials + offboarding workshop


What that gets you…

Presentable materials for investors, customers and partners

Duration — 4-10 Weeks

paul

ketzler

© Paul Ketzler 2026 – All rights reserved

paul ketzler

© Paul Ketzler 2026 – All rights reserved